1. Map the clearance chain
Before any story is discussed, we chart who can approve, who must be informed and who holds a veto, from boards and trustees to agents and family offices. Most reputation damage starts with a skipped name on that chart.
2. Agree the closed subjects
Every public client has ground that stays private. We write it down, agree it with the principals, and brief every spokesperson against it, so a friendly interview cannot wander into it.
3. Build the record steadily
Coverage in these sectors compounds slowly and collapses quickly. We favour a steady rhythm of earned stories that build a defensible record over stunts that spike and fade.
4. Stand ready for the bad day
Each engagement carries an agreed crisis protocol: the holding line, the approval path, the spokesperson order. When the bad day arrives, nobody is drafting procedure in the middle of it.
Questions about timing and cost are answered on the questions page.